Business Training for Flexible, Ethical Income

creative people need good income with flexible hours

In 2012 I started selling on Amazon because I knew it was going to be the best way for me to make a good living from home so I didn’t have to go get a full time job somewhere and miss out on supporting my teenagers as they grew up.  

Whether your goal is to simply make a good straightforward income for your family, or like me, if you want to support small businesses, or both, this strategy is the best thing going right now.

There are lots of ways sell on Amazon – like by creating a private label product – but that costs more to get started, is more complicated, and carries more risk.  

Instead, this way of selling on Amazon is manageable, can be done part-time, is not hard to learn, and can be done with minimal investment.

And if you want to consciously direct what kinds of businesses you work with, you can do that. I have a free intro video and free e-book to help you. The free e-book is one of my gifts to you when you join as a Seeker (on home page).

At least once a year we have a free masterclass on this, but it’s only open until tomorrow, so watch it right now if you’re interested. It won’t come around again until February.

Goo & Guru

You have within you the capacity to change - text with image of monarch caterpillar creating its cocoon

Big transition.


I can feel it coming.


I wish it was done already, because this spot is uncomfortable.


Why do these things always come at such inconvenient times? (because there is no convenient time)


I can tell it’s coming because I’m overeating, and vacuuming the whoooole house.


Not going back to the old thing, and not yet doing the new thing. 


Just in this danged “hallway” people talk about. 


And all I can see of the next door is cloudy and misty possibilities.


Leaves me edgy and crabby.


But even as I write this, I can feel the shift starting. 


And it’s okay. It’s all okay. It’s going somewhere great, and as it all breaks down, ferments, and rebuilds inside me, and starts to resettle, it will feel awkward, awful, new, weird, and super uncomfortable.


I’ve had this before.


I trust it.


I always find my footing after.


The caterpillar doesn’t just emerge a full-on butterfly. No. In that cocoon the caterpillar turns into soup, a messy sludge. That’s where I am now.


It’s also true that the caterpillar already has within it all it needs to become the butterfly. Specifically, the microscopic structure for the wings is folded and collapsed down inside the caterpillar, under its skin. 


So I don’t need some guru to follow here. 


I am my own guru, I have my wing structure already inside me, and as I emerge from the goo I will know what to do next.


Haha, I see a few different pins in this paragraph. Stopping now to make them.



20 minutes later, here they are, inspired by talking with you.


Are you on Pinterest? Please follow me, I’ll follow back, and then I can share the template with you. Or you can just re-pin them from there if you like them.


What do you think?

I Can’t Keep This Hidden Any Longer

I can't keep this business side of myself hidden any longer - I need to share it with you!

I realized the other day that I am truly half Earth Mama and half Businesswoman. 

I talk and show pics, videos, etc of my food/art/outdoors/love/gardening side, but almost never talk about my business side.

I’m inviting you into my business side.

I love being in business. I love seeing people take part in the marketplace, and bring their values with them, especially when the intent is to serve. I love learning more, always strengthening my skills and understanding. 

I really especially love helping women grow their businesses so they can support their families and communities. That really motivates me.

If you’re a personal friend, you may know about the salsa company I started (and closed, sadly), but you probably don’t know about the rest of it. 

Right now as life and the economy are going through these massive shifts, I realize I can’t keep this part of my life hidden any more. 

You may be a friend of mine that needs to look for a new gig. Or needs/wants to use this down time to build something for the future. I can’t in good conscience keep this to myself, knowing a friend might benefit.

Half Creative, Half Business ~ Where the creative part of me overlaps with the business part of me, that's where I love to live! I invite you to join me there.

Again, I never really talk about this stuff, because most of my friends are of the same Earth Mama school of thought, and maybe don’t really appreciate or value marketing skills. 

But I have become fairly good at marketing. I love finding a great product, and introducing it to others. That’s how I think of it. 

I’ve promoted a Vermont mom-and-son team making homemade high-end dog treats to benefit developmental growth among teens, a high school friend’s home business of fabulous emoji wall decals, and US-made temporary tattoos that are completely safe for the skin… and even my own sweet potato salsas. I’ve never once in my life marketed anything I didn’t feel great about, and I never will.

But now what I work on are going to be almost entirely online business opportunities, along with some physical products. 

I know that idea scares some people, but what I’ve seen is this: for a small manufacturer or specialty producer, there is no marketplace in the world like the internet. Never before in history has it been possible to reach so many people who want what you have. 

And when small producers make more money (especially, the research shows, when those makers are women), the world benefits. 

Marketing is how I change the world. It’s what I can do, my small contribution to making the world better, because I use it only for good.

And despite the fact that I love downtown businesses, and of course continue to support and love them as much as I’m able and allowed to right now, there is no denying that buying remotely, learning remotely, and sharing info remotely is an essential part of our lives now, and will only be more so day by day.

Most of what I’ve found in that world – the world of internet sales and marketing – makes me feel sick. At the light end, a lot just isn’t skillfully done, and at the dark end, it’s manipulative, cheating, scamming, scheming liars. I’ve left online groups feeling like… well, like I stayed too long at the frat party and where’s my friend. 

So, it took time to find my people. The ones who have ethics, who don’t cheat anyone, who want people to be successful, who don’t care about being in the boys’ club (who in fact don’t get invited, cuz they call out other guys’ sleazy behavior). 

The best part is, they’re also the best.

The absolute, world-class, best of the best at what they do.

It’s this tag-team of two guys. I’ve been following this one guy for almost ten years. He doesn’t really like people, he’s not slick. He’s kind of a wonderful nerdy hermit who can find the way to communicate anything to anyone. His laugh is like if a donkey had a baby with a camel. I think he’s probably on the autism spectrum, actually, and even though he doesn’t know what to call it, he knows this about himself, too. I think that is his superpower. He creates with insights like I’ve never seen. Truly, he’s a wonder. His style isn’t my style, but I constantly learn from him because he really knows this stuff. 

And I’m part of his tribe now, because everyone knows he’s the best in the world, so he gets opportunities I could  never lasso on my own. I want to leverage what he can get ahold of, for the people I know. 

Because my friends are the kind of people I want to see running successful internet businesses. My friends have ethics, know how to care, know right from wrong, want to make the world a better place. And, like these two guys, y’all are really smart and capable, strong and resilient, intellectually curious and driven to do a great job at whatever you undertake. 



Half Creative & Half Businesswoman - I need both! I invite you to the party


If this isn’t for you, that’s cool. I know you, and you’re probably already doing something that’s amazing in ten different ways. Go get ’em!

If this sounds like it might be useful to you, let’s talk. Will you comment here, or email me? [] 

I’d like to know what you want, what’s not working, what you need right now, what you’re hoping for in your life. Maybe what I’m exploring next can help. 

Love to all of you,


Which of These 4 “Entrepreneur Types” Are You?

Which of these 4 “Entrepreneur Types” are you?

Take this quiz to find out now:

1. You have products you want people to know about.  Really great products, and if only people knew how great they are, they’d surely buy them!

2. You offer a service, something that’s valuable, beneficial, really worthwhile. And if only people knew and could understand, you just know it can help them.

3. Or you teach a course, or offer a membership, or coaching, or a training, where you can offer truly transformational change to people. You just know, from experience, that you can make a real difference in people’s lives. But how do you get them to try it?

4. You want to be one of the above people, but aren’t sure what direction to even go in. What do people really need, and how can you feel confident about what to start offering? Then, how will you find the people who want it?

Ooo! Ooo! I just thought of a number 5. You’re a marketing director for a business you love and respect, and are just itching to let more people know about it.


Got your number? 

Your Quiz Results: Depending on your number, you are a:

1 – Ready Retailer

2 – Heroic Helper

3 – Caring Coach

4 – Confused & Curious

5 – Willing Worker


Now, whichever number you are, you’re ready to hear more about what that means about you, aren’t you?

And can you imagine, if your customer took a quiz like this, and was then primed to hear more about themselves, how much easier it would be for you to offer them the exact right solution? 


I think the reason you may struggle when trying to “sell things” is because we tend to do it all backwards.

We design what we want to make, then we try to find the people who want and need it. 

We know what we want to say in our “marketing”, our “sales pitch”… and we say it, scream it, wish we could grab people by the shoulders and “convince them” 

But no one’s listening.

They’re busy, they have lives, they’re doing other things. They’re thinking about themselves all day, not sitting around waiting to find out what you’re up to so they can run right out to use your thing.

Quizzes ~ or Assessments ~ are the best way I’ve seen to turn your approach on its head, to give you insider information about where your exact right customers are, and build from there.



Because humans love to think about ourselves, and a good quiz is entirely that.

Because taking a quiz about ourselves lights up all the feel-good hormones, so we actually do it.

Because it’s fun. Things that feel good + are about “me” = that’s what we do.


Your customers don’t randomly go on the websites of local businesses and see if you’ve written up something interesting. 

No one is scrolling through all their 1000’s of old emails, looking for more information about your thoughts.

They don’t stop everything they’re doing and think about you, and decide to investigate your solar installations, or skin care company, or real estate agency, or car dealership, or jewelry shop, or insurance agency, or pest extermination, or financial consultancy.

They know they could do those things. If they wanted. Maybe. Someday. If they ever have time.

But they don’t.

And they won’t.

Because they’re busy, and worried about their kids and their bank account, and thinking about the repair coming up on the car, and hoping their business holds, and hoping their teens are telling the truth about the thing… 



Until they see a quiz that grabs their attention.

There’s a switch that goes off.


It’s a chance to think about “what type I am” or “what killer mistake I’m making” or “what my score is” in an area they care about.

Now, they’re gripped. It looks fun, and easy. And most important, it’s about ME ME ME ME ME.


This is one of the most important things we can learn in business.



The only thing, and I hope you hear this – the ONLY thing people care about is their own life. Their safety. Their kids. Their jobs. Their homes, transportation, bank account, health, and their sense of themselves as a good person. 

(I’m not cynical. It’s just a truth, and it’s okay. We do many good things for others, and it’s driven by the need to feel good about ourselves as a person who contributes to the good of the world. It’s a great thing to need!)

The minute you understand this, deep down, is the minute you can start to build a business that actually serves people. You can’t need them to care about what you’re doing. You need to build your business ENTIRELY on caring what THEY’RE doing.


So, I recommend this.

Come to this workshop.

Ryan Levesque, who pretty much invented this methodology, will explain the concept to you.

And it will make you want to change your whole approach to marketing.

If this is the only message you ever really get from me, it’s enough.

Because this is the one truth at the foundation of any business.


It’s not about you.

It’s about them.


Now, let’s design all our outreach, communications, and marketing, to reflect that. 



Z Seekers

PS: This is only available til Thursday. So please, register here and a couple of steps later I’ll see you on the training.

Kate Ahl’s Pinterest Updates from Side Hustle Show

Updates to Pinterest in 2021 according to Kate Ahl at on Nick Loper's Side Hustle Show

Pinterest is always changing and updating. Kate Ahl from showed up with Nick Loper on Side Hustle Show recently, and highlighted these important updates for Pinterest. 

She covered three main topic areas: video, stories, and shop integration, plus some bonus tips. 

Follow and be inspired by Nick here. 


Video Pins

* Short, “poppy” videos are everything now. Less than 1:30, for example a showcase of products, especially if the response will be, “Ohh, what a great idea!” In 2020, video views increased by 800%. Make short snippets like a teaser, to get people to go to your website.

* Go vertical. 2:3 formats are working. Try a static image on the bottom of the pin, with a video moving on the top ~ and this trick allows you to leverage that horizontal video footage you already made.

* To save video creation time, now there are a lot of apps to make video easily on the phone. One example is Jumprope.

* Opening slide can be a Did you know… question with a surprising/obscure open and a attention-grabbing 2nd point. Keep it a quick intense video to grab them to your website.

* Always have a call to action at the end – P users are trained to click on the image, but on a video that will stop the play. So be sure to have a CTA at the end of the video like, “Go to to learn more” in case they can’t see how to click on the link at the title. 

* Video is the way Pinterest is moving to trying to keep people on the app rather than moving off so much.

* As always, when first pinning an image/video, always make sure to first pin to the most relevant board.

* And when pinning video, Kate suggests pinning it from inside the P app, because the scheduling tools aren’t always grabbing the right title screen.

* DIY and food videos are doing really well on P, because people want to see how it’s done in a short-form video. She also shows short PDF’s they offer. Tutorials are going to hold people for longer than other topics, so some niches will perform better.

* P will boost your first few videos more than your future videos.

* Podcast snippets can work great, though P doesn’t autoplay sound. 

* Kate is of the opinion that video is still so new, there’s plenty of room to grow here. 


Story Pins

* The differences between P stories and IG stories? P users don’t really care about your life. So your story must be engaging to the viewer.  It’s not about US ~ it’s about THEM. Plus, the P story pins don’t disappear the way IG stories do, making all the effort much more worthwhile.

* The title card needs to pique curiosity, the slides need to keep it, and the end needs the CTA aiming for your website. Kate highly recommends asking people what to search for (example: “Z Seekers and elderberry vs aronia”, and this can really increase Google love as people click on you after that search).

* One of her most popular static pins was How to Clean Up Your P Board, so they repurposed it into a story pin, getting 400 saves. So she recommends taking your top performing static pins and recreating them into story pins, to build on the popularity the subject already has. Borrow that performing keyword to benefit your new video pin.

* “People aren’t naturally gravitating toward story pins or video pins, because they don’t know they’re there.” People start seeing them after they click on one.

* On mobile, P adds a different last slide in a story pin, so always check the mobile version of your story pin.

* Kate recommends <10 pins a day, even <5 / day now. So, with a new major content piece, she recommends repurposing it into 3-4 story pins, and a video pin, and “one amazing” static pin, rather than 20 static pins, because only the first static pin counts as “fresh content”, not the following 19.

* For seasonal posts, go back to them before that holiday to refresh them. Create a new story pin for your most popular older posts.



* P has a trends tool with seasonality leads: is a reasonable equivalent to keywords on Google. Also, take the link at bottom to 2021 predictions.

* P does read the words on pins, so be sure the text on the pin follows the text in the title.



* People are seeing more people in Google Analytics coming to a website from the P profile page, which is totally new. So go to your profile and make sure it’s up to date!

* You can make a short video for the profile page as a high level overview of the business, with a CTA for taking next step.



* Kate uses her analytics to learn: Where are the outbound clicks, how long are they on the page, and how will we reinvolve with them?

* Nick points out that his best performing outbound-click pins aren’t necessarily the most attractive pins, ones he’s most proud of.

* Kate’s monthly analysis, using the “Pins created in the last 30 days” button – Before clicking it, she sees what their most dependable, ugly, older pins are that are sending the most traffic over time – then figures out a way to add an affiliate link or other income generator to that post.  Then she clicks on the 30 days box, to see how the newer pins are performing. Then write another related piece of content about those topics. Her how-to’s tend to do best, so they often create connected content. Nick had some list-style posts that did well, so he can make story pins out of those.

* IT’S ALL ABOUT CURIOSITY on the part of the viewer.

* Use arrows, use boxes in pins, and teaser text that really intrigues people. “Get the guide”, “Shop now”, “Read more”, “Learn more”, “Peek inside”, “Register now” for example.

* Faces are fine, depending on the niche, esp fashion – people want to see the whole outfit. So use faces where it makes sense to deliver the info. But ~ they’re looking for something they can save for the end of their day, and your life isn’t it.  So in your story, don’t make it about your face.

* Tailwind: new integration with Create, so you can make the pin inside T. Also, Canva Pro has a scheduling tool integrated now. Planaly and Later also schedule for both P & IG.  She uses Canva and Tailwind and hasn’t seen a difference in manual or T pinning, but is investigating the question of: If putting out a bunch of pins isn’t as important now, is a scheduling tool still necessary?  She thinks it may not be, but feels that she wouldn’t do P if she had to pin the existing material out into the future manually.


Shop Integration

* P going big into shipping integration. 

* In 2021, P is going to do a lot with shopping integration by having product sellers add a tag to the website. Start paying attention to this now if you’re selling things, and expect it to increase over the next 6 months or so.

* If you’re sending people to a cart, Conversion Insight will be very helpful. 

* Verified merchant program has uploaded catalog thru P, with Shopify, then you get the blue check. Means all the inventory refreshes every day without you manually updating pin pricing. Some people having trouble getting approved: need a privacy/shipping/return policy in place, some vague reasons it hasn’t gone through. P does not want to be a checkout service ~ they will keep sending people to your website. Search “verified merchant program” for steps. Kate warns, just know it has been really bumpy at the beginning.


Promoted Pins

* Kate says make sure you can measure results if you’re going to start with promoted pins. Look at what types of products other people are promoting. She doesn’t recommend promoted pins just for general traffic, but does use it to get people into an ecosystem, then presents a low-ticket offer right away, so they can measure results.


Kate’s #1 Tip

Compare only to your own business, not other people’s. Don’t get distracted. Keep your head down and serve people the best you can.


I took a look at Kate’s website, and was particularly moved by her pin portfolio. See what inspires you here. Her agency offers done-for-you services at various levels.

I also appreciate how Side Hustle’s Pinterest account has a clear design feel. My pins are nowhere near as themed, so there’s an example for you of very different styles.

We Are Going to Blow Your Mind About Pinterest

Pinterest for Business Marketing Intro Tutorial from

The Mind-Blowing Power of Pinterest

Hey, Lisa Johnson here, your Seeker at ZSeekers.

And my mind is blown with the power of Pinterest.

Here’s the thing.

4. Almost half of all Pinterest users are going on there to either buy something, or to research the thing they’re about to buy.  

3. Pinterest loves to send traffic to our websites, because they want their users to get our great blog, video, and sales content.  

2. Also, did you know that the majority of Pinterest users earn over $75,000 a year?  

1. 91% of Pinterest users say it’s a positive place, where they enjoy spending time. 

So, to sum up …

Pinterest is a social network

& powerful visual search engine 

where happy people 

with disposable income 

go to spend money, 

and it’s easy to reach them. 

Who Can Benefit From Creating On Pinterest

I’m here today to invite you to get your mind blown with Pinterest, too. We have a new mastermind session coming up in a few days.

Now, if you’re at all like me — and it turns out 80% of us do this — you use Pinterest as a consumer ~ looking for design ideas, food and fashion leads, how to do things. 

So think about that for a minute… most people are on Pinterest to find and buy.  So what does that say about Pinterest’s potential for us, if we start using it as producers? as business owners!?

If you run a business of any kind — a product or a service — so that includes:

* plumber
* real estate agent
* store (bricks & mortar, Amazon, or any other platform)
* musician
* artist (whether you already sell a lot, or haven’t yet sold anything but want to)
* dentist
* manufacturer
* builder
* graphic designer
* editor
* speaker
* author
* or offer literally ANY product or service…

pinterest will help you build traffic to your business


… if you run any kind of business and are not using Pinterest to market yourself and find your people, you are missing out!

And I know that because I was missing out, too! Haha, who knew!? 

Well, I know now, and I want to invite you to watch our upcoming masterclass so you can learn more!

Facebook Fails

For example, here’s how we often start using social media when we create a business:

1. Create a facebook business page
2. Put up a post
3. Wait
4. and… nothing.

Maybe we even write blog posts, make videos, etc. and connect them all to our facebook business page. Still nothing.

You know why? Because facebook wants you to buy ads. They’re not going to promote our business pages for nothing, so we need to buy ads to get seen. UGH.

And more importantly, even if our post does get seen, it has a half-life of only 90 MINUTES!  After that hour and a half, it’s gone down the rabbit hole.

Facebook (and their pet project, Instagram) want you to STAY on THEIR platform. This is why Instagram only gives you one link option. They never want you to leave IG.


Pinterest for the Win  =  Winterest!

But with Pinterest, a pin’s half-life is 6 MONTHS!  


Many pins still circulate for YEARS, generating traffic for the creator, day after day.

And Pinterest wants you to take people to your content, to your product for sale, to your course that you’re offering. So every pin you make gets a link, to bring people wherever you want them to come.

So, with a little training, you can create the perfect kind of pin for your type of business, and it can be out there for you working day and night for months, and even years, helping the people who need you, to find their way to you and your website, and your solutions to their problems. Everyone wins.

So please join us at this free workshop to learn more about unleashing this mind-blowing power of Pinterest.

If you run a business, and you’re not using Pinterest to promote and market it, we can do so much more. 

Lisa Johnson, Seeker

PS: I also led a series of free tutorials recently, on the power of Canva and Pinterest. See our home page, and sign up, and you’ll get my free Intro to Canva For Beginners Tutorial as a welcome gift.

Have You Got a Posse?

The best affiliate marketing network is here -


Do you have a supportive posse?

To help you create ethical, flexible, life-changing income?

I was doing it alone, listening to every webinar that came along, trying this, trying that, spending money $997+ at a time, on video trainings, event trainings, virtual summit trainings, you name it, I tried it.

 A lot of programs are pitched as, “we’re in it together,” but then why doesn’t it feel like that?  Instead it often felt like I could sink or swim, based on my skill and “commitment”.

It’s hard to keep inspired when you’re promised big things, but mostly left alone to figure it out. When the only big thing is the massive dollars coming out of your bank account – some mentorship programs cost thousands of dollars a month, and still just don’t seem to deliver.

(Here are 6 of us telling you why we love our group so much:)

Then I found the posse I’m in now.

We truly have each other’s backs.

There are a few hundred of us, with a couple of affiliate marketing experts leading us, an entire staff team supporting us, 6 fabulous mentors inspiring us, and all of us sharing skills and resources with each other daily.

Posse Plus

We have multiple dynamic mentoring sessions every week.

We also have access to the best trainings in the world, to offer for sale.

And so much of the marketing and tech is done for us, it feels like I have my own private outsourced tech team.

All this with the kind of ethics and integrity most people only dream about.

We are living this dream, and every so often we get to invite people in.

Consider this your invitation…

Get info by hitting the orange button (for a page about it) or the green button (for a video), and email me with any questions at all: Lisa <at>

Ethical – Doing the Right Thing, Even When Nobody’s Watching

Do Business Ethics matter any more in online businesses?

Do Ethics Still Matter?

Yes. They do to me. 

And if you want to work with me, they will matter to you, too.


My Promises: Even When No One is Looking

An ethical person does the right thing, even when no one is looking.

What does that mean in practical terms?  Here are my 9 promises to you:

9. I won’t sell you stuff just to sell you stuff.  I want to help you meet your needs. Yes, I want to make money at what I do, but the purpose is to be of service. I offer a personalized Roadmap just for you, so we first find out what you want to accomplish, and then see what will help you get there.

8. I won’t take you on if I think you’re better off getting a solid job.  Some people truly are meant to be entrepreneurs. Others aren’t. 

7. I will tell you the truth.  You may really want to create an online training program, but if I don’t think you’re a match for it, I’ll tell you that truthfully. You can do what you want with that information, of course. But I will always lay it out for you.

6. I’ll tell you that truth, even if it costs me.  Let’s imagine I have the perfect Amazon course, and I stand to make money when people buy it.  And I know of another program that costs less, or is even free, in the arena where I think you’re better matched. I’ll urge you to go with that venture, even though I will earn less, or nothing.

5. And even if you don’t like it.  Chances are, I won’t reflect anything back to you that’s a surprise. But if I do, and you don’t like it, I won’t lie to you about it. I’ll tell you the truth ~ even the hard truths.  No one who lies to you is your friend. 

4. Sometimes I might send you away.  If I don’t have the best training or opportunity to help you, and one of my many (also ethical) collaborators has just the thing, I’ll give you their name, free and clear.

3. I honor my time, so I’ll honor yours.  I have two kids, two dogs, a spouse I love, a big garden, and an art studio. My time is precious to me. So I don’t waste it. And I won’t waste yours. I’m not gonna send you emails just to have something to send. Or suggest links or articles just to sound knowledgeable. If I send or recommend something to you, it’s because I think it’s valuable.

2. I will never sell you a back-alley deal.  Everything I offer as a solution to you is either a program I have studied myself, or an opportunity tested and vetted by someone I deeply trust.  Training, course, program, business-in-a-box ~ whatever I offer to you is trustworthy.

1. No magical thinking.  There are literally thousands of “courses” out there, all claiming to make you money while you sleep, turn you into a millionaire this year, and fulfill all your wildest dreams with no effort on your part at all. Hogwash. Online incomes require work. Very different work than when I was mopping floors, grunting out farmwork, or cranking food out in a diner, and with a bigger possible upside. The only thing worse than no job at all is a minimum wage job you think you can’t live without, because it steals your time, as well. Passionately I believe in the beauty of entrepreneurship, the drive to create more value for our customers and more income for ourselves. But it’s not magic. It’s work. I’ll never tell you otherwise.

Choosing to behave ethically is not always easy. 

Sometimes it costs time, and money, and even friendships. But I can sleep at night. Make sure you can, too.

At Z Seekers we are committed to helping you earn a profitable, ethical online income, because I’m committed to doing that for myself.

Yours, Lisa

Lisa Johnson, Seeker at Z Seekers

3 Reasons You Don’t Have an Online Income (Yet)

3 reasons you don't have an online business yet - let us help at


3 Reasons You Don’t Have an Online Income Yet

Of course you don’t have an online business yet. 

There are at least three really good reasons.

1. You‘re scared you’ll waste time & money trying things that won’t work, or that won’t work for you.

Well, of course you are! It’s really easy to spend loads of money on ideas, trainings, and directions that look good at first, but don’t pan out. Most everyone I know in this industry can point to tens (if not hundreds) of thousands of dollars “wasted” or “invested”, depending on your point of view.  That doesn’t mean you want to do the same!  Let’s find a way to save you all that unnecessary expense.

2. Of course you’re smart to avoid most of the “gurus” out there who just want your money.

Just because someone is rich and famous doesn’t mean they’re ethical or a good teacher!  A lot of people in the online marketing industry — I’m sad to have to say it — really are slimy, greedy, uncaring hucksters. And you’re right to be on the lookout for that in everyone who comes at you. I am only in this business right now because I am part of a group of highly ethical, customer-focused, trained professionals, and it is a privilege to work collaboratively with them, so that we can all help our people even better. Let’s bring you in to this powerful, amazing group. 

3. And of course you’re intimidated by something you haven’t done before. And who wants to lose a bunch of money?

We all are. It’s human nature. If I were going to consider going into business fixing cars, I’d be intimidated to start, because it would be new to me. I might be perfectly capable, but I’d be taking a deep breath, because I’d know, okay, I’m gonna have to learn a lot, be really uncomfortable for a while, not know what I’m doing exactly, and take this risk. I know what that feels like, and it takes a lot of courage. I applaud you that you’re about to launch into it. So let’s make everything so supportive, that you are as safe and encouraged as you can possibly be.

Starting into the world of a digital side income can be so overwhelming and frightening that most people never do it. But if you’re reading this, it’s because you know it’s the direction you want to go. It’s the present, and the future. 

So let me help you get started down a great path, one personalized to you based on your experience, skills, resources, and desires. 

Start by signing up as a Seeker, and explore the options on our home page. 

And for the ultimate clarity, you can ask for a personalized Roadmap for you. We can do this!

Get Outside Every Day for Inspiration

Get outside every day for inspiration, awe and wonder Z Seekers

Get outside every day for inspiration!

Truly, I find that in all kinds of weather, I get inspired by being outside. Don’t you?

Get outside every day for inspiration

There’s a part of me that only wants to go out when it’s 70-80 degrees and sunny, barefoot in the grass and garden. 

But the truth is, a cold windy day is incredibly refreshing. It makes me bundle up and keep moving, and that’s good for my circulation and my overall health.

And a rainy day can be very stimulating to my creativity. My understanding is that the negative ions created by the rain hitting the ground (similar to being in a shower, or waterfall) triggers something in the body and mind that puts us in a place to have new ideas, new insights, new perspectives. 

I guess all those waterfall pictures are attractive to us for a reason!

Whatever the weather, let’s all get outside today, as a break when we’re inside a lot, to appreciate nature as a meditation,  to heal from painful failures, for help answering life’s biggest questions (like whether or not to have kids), so we can get our nourishment from the garden,

aronia berries

and just to have fun.

Let’s get outside every day for inspiration!

Yummily yours,
Lisa Johnson, Yumbassador
Live Yummy

Book a 60-Minute Personalized Roadmap Session

Z Seekers finds you a path forward creating a profitable, ethical online business

Do You Have a Direction?

Would you like to be able to say this? And mean it?

I’ve got a Personal Roadmap now for the next six months, so every day when I wake up I know exactly what my focus is – and what it isn’t. I know my skills and assets, and the new ones I want to build. I see my fears and now I know I can walk through them. All I’ve learned from my past failures is guiding me closer to success. Feeling scared, lonely, and uncertain was an okay place to start, because crafting this plan with a trusted guide helped me feel more confident, supported, and focused. I’m building an online income that’s right for ME.

Book your personalized Roadmap session today

I love creating with you:

√  A supportive exploration of the options and how they match with your skills and interests

√  An assessment of your assets for the journey ahead

√  A real Roadmap forward (so you can focus on what’s right for you, and ignore all the noise!)

so you can be on track this year

A Roadmap that is personalized to you, that builds on your strengths and experiences, that charts a goal for your future the way you want it to be. 

Within your budget, creating a 2021 that brings you work you love doing, that earns you a good ethical income, and serves others the way you need to.

How We Create Your Roadmap

Here’s how we create your Roadmap, together. 


1. It starts with you becoming a Seeker (green button above, enter your email and name)

2. Send me an email, to Lisa <at> ZSeekers <dot> com. Let me know you’d like to plan a Roadmap together

3. I’ll email you your Baseline questions. This is how I understand who you are, where you are now, and where you want to go. This means we can make best use of our 60 minutes together.

4. Once I have your responses, you can schedule on our calendar for your 60-minute live personalized Roadmap session with me. Easy!


This highly personalized approach is the best way I’ve found to really get at the best match for you and your life. 

Automated quizzes and figure-it-out-yourself info dumps, hours on YouTube wading through random tactics… it’s exhausting and always seems to be meant for someone else. 

This is for YOU. 

See you soon!

Lisa Johnson, Z Seekers

So many capable women are discouraged

The Truth for Women

Lately I’ve had a lot of conversations with women who are done. Their jobs are bleak, desolate places where the pay is scant, the demands are ratcheting up, confusion reigns, and the wrong things seem to be driving everything.

These are smart, capable, brilliant women who — if I were managing a staff — I would hire in an instant. 

How is it, I keep wondering, that these talented people feel so discouraged and lost? And what can we do about it?

I believe the amazing, brilliant, capable, ethical women I know will make the internet world a better place

Why I Want to Get More Women Online

This is what Z Seekers is about for me. 

I know the online marketing world has a pretty sleazy reputation… well-deserved, if you ask me. Sometimes when I spend time in internet marketing circles I get that creepy feeling, like I’m suddenly at the frat house basement party, wondering if my missing friend is okay. It feels slimy and selfish and greedy, and like no one is safe.

But there are other people among the internet who are classy, ethical, brilliant, and creative. And profitable. I know some of those people. I only work with these people. They give me hope and a lot of inspiration.

Another thing I’ve noticed is that the online business world is mostly made up of men.

Now, men are great. At least the men I know. Really great, and I’m privileged to know them. 

But it’s my particular interest to bring more women into the internet marketing world, because I want women to benefit from this frontier as well, and because I believe the amazing, brilliant, capable, ethical women I know will make the internet world a better place. 

I hope you will join us and tell me how I can help.

Why Z Seekers?

I’ve been asked repeatedly what’s behind this name.

First, why the Z?

The letter Z has a great sound.

 zzzzzzzeeeeeeeee. Strong. Clear. Not floofing around. Present. Solid. You make a commitment when you say this letter. Business requires commitment ~ a brave stance ~ being willing to speak up, even if your voice shakes. Saying yes to one thing requires a hundred no’s. You need a voice to say yes, and to say no no no no no.

Also, it has a solid base. 

Straight, strong line at the bottom. A good foundation to build from. Business should have a strong, solid bottom line ~ financial planning and performance that you can rely on, sitting squarely grounded in facts and proven relationships.

But on top of that groundedness, the Z pivots. 

It changes direction not once, but twice.  Those two pivots represent a lot of what happens in business in my experience. You start out with a solid base, and a direction, and things unfold. Adjustments need to be made. You need to start again, or change concepts, or try it a new way. This pivot often looks entirely different than the direction you thought you were headed, so it’s tempting to think (or for other well-meaning people to say), Mistake.  But no, it’s just a pivot. Smart adventurers pivot when the trail does.

It’s what’s next. 

I’m always asking, What’s next?  And after having a business with four “Y”s in the name, what would be next after that?  Z, of course.

Z is the ultimate letter in our alphabet. 

After we’ve dutifully tried everything else, been good girls and boys, if the “safe” job didn’t stick, and the years of college didn’t pay off, and the connections didn’t pan out, and we weren’t cut out for robbing banks, if we’re lucky enough to still be curious and adaptable, we end up at Z, at the ultimate.

I have been a seeker all my life. 

I didn’t know that was at all unusual. I don’t surf in the ocean (does boogie boarding count?), but I am exhilarated to ride the waves of building a business: meeting and exceeding the needs and desires of the customers,  curating a strong staff, providing meaningful solutions, and seeing proof of all that in customer’s faces and exponentially growing numbers. I seek internal peace, systemic equity, friendship and laughter, family health, transformation, redemption, creativity, and wonder. And I am most at home with fellow seekers, friends who reach upward with physical, spiritual, emotional, financial aspirations.

But it’s not Z Seeker. It’s Z Seekers.

Because it’s a We thing. 

I’ve done plenty of solo adventuring, and it’s its own kind of thrill. I’ve named this journey Z Seekers, though, because we’re going together. You will have your own unique path, as do we all… and that doesn’t mean we have to struggle in a room by ourselves. Together we can do what no one can do alone. It works cuz we’re not all broken down on the same day. We can encourage and lift each other up when we fall, and when you’re ahead on the trail, you can look back and shout with joy about the treasures you’ve found, encouraging the rest of the party. We don’t invite just anyone to this expedition. Seekers. Seekers, all. 

So, this is why Z Seekers.

This is my ultimate business, the one that will use everything I’ve learned from every business I’ve worked in, managed, and owned. It’s  my chance to help you build something with a solid base and ambitious plans. Sharing what I’ve learned to help you joyfully claim your voice and focus, pivot instead of break, and set out on a joyful hunt for treasure, instead of settle.

I can’t wait to see where we go, together.