The Mind-Blowing Power of Pinterest
Hey, Lisa Johnson here, your Seeker at ZSeekers.
And my mind is blown with the power of Pinterest.
Here’s the thing.
4. Almost half of all Pinterest users are going on there to either buy something, or to research the thing they’re about to buy.
3. Pinterest loves to send traffic to our websites, because they want their users to get our great blog, video, and sales content.
2. Also, did you know that the majority of Pinterest users earn over $75,000 a year?
1. 91% of Pinterest users say it’s a positive place, where they enjoy spending time.
So, to sum up …
Pinterest is a social network
& powerful visual search engine
where happy people
with disposable income
go to spend money,
and it’s easy to reach them.
Who Can Benefit From Creating On Pinterest
I’m here today to invite you to get your mind blown with Pinterest, too. We have a new mastermind session coming up in a few days.
Now, if you’re at all like me — and it turns out 80% of us do this — you use Pinterest as a consumer ~ looking for design ideas, food and fashion leads, how to do things.
So think about that for a minute… most people are on Pinterest to find and buy. So what does that say about Pinterest’s potential for us, if we start using it as producers? as business owners!?
If you run a business of any kind — a product or a service — so that includes:
* real estate agent
* store (bricks & mortar, Amazon, or any other platform)
* artist (whether you already sell a lot, or haven’t yet sold anything but want to)
* graphic designer
* or offer literally ANY product or service…
… if you run any kind of business and are not using Pinterest to market yourself and find your people, you are missing out!
And I know that because I was missing out, too! Haha, who knew!?
Well, I know now, and I want to invite you to watch our upcoming masterclass so you can learn more!
For example, here’s how we often start using social media when we create a business:
1. Create a facebook business page
2. Put up a post
4. and… nothing.
Maybe we even write blog posts, make videos, etc. and connect them all to our facebook business page. Still nothing.
You know why? Because facebook wants you to buy ads. They’re not going to promote our business pages for nothing, so we need to buy ads to get seen. UGH.
And more importantly, even if our post does get seen, it has a half-life of only 90 MINUTES! After that hour and a half, it’s gone down the rabbit hole.
Facebook (and their pet project, Instagram) want you to STAY on THEIR platform. This is why Instagram only gives you one link option. They never want you to leave IG.
Pinterest for the Win = Winterest!
But with Pinterest, a pin’s half-life is 6 MONTHS!
Many pins still circulate for YEARS, generating traffic for the creator, day after day.
And Pinterest wants you to take people to your content, to your product for sale, to your course that you’re offering. So every pin you make gets a link, to bring people wherever you want them to come.
So, with a little training, you can create the perfect kind of pin for your type of business, and it can be out there for you working day and night for months, and even years, helping the people who need you, to find their way to you and your website, and your solutions to their problems. Everyone wins.
So please join us at this upcoming free workshop to learn more about unleashing this mind-blowing power of Pinterest.
Sign up on Z Seekers home page to get notified as soon as this training is up!
If you run a business, and you’re not using Pinterest to promote and market it, we can do so much more.
Lisa Johnson, Seeker
PS: I also led a series of free tutorials last week, on the power of Canva and Pinterest. See our home page, and sign up, and you’ll get my free Intro to Canva For Beginners Tutorial as a welcome gift.